Tuesday, July 8, 2014

Ros Mini catalog and its social commitment


We have used Anna Vives´ typography in our new catalogue. Anna Vives is  a young woman with Down syndrome has created her own typography font which can be used on any word processor.

The aim of this initiative; #annatype, is to represent people with a disability and to disseminate and promote the values associated with the creation of the letters; social equality and the importance of teamwork in ‘connecting abilities’.

Catalogue Ros Mini

A very original 
typeface, funny and tender, and we thought it would work very well in our official catalog.

Ros Solidario, decided to use the typeface, and also work with the aim of this initiative 100% of the funds obtained from all projects related to the typography and fashion brand will be used to help improve educational projects that make a meaningful contribution to the world, spreading the potential of ‘connecting abilities’ for social change.

 
Anna does not realize how much her work with this special typography project can help many people. Her first job at a supermarket was a bad experience as she received no support from anyone. She did not know what to do and how to do it.

After this experience she remained without work for a long time which left her unhappy. Now, at Itinerarium Foundation she seems to have found what makes her happy; writing and drawing how she sees the world. Who knows if in time she will realize that her efforts, together with others have been a great contribution to society.

The partnership has finally materialized through the foundation Itinerarium:

Itinerarium Fundation
 is dedicated to the training of students and teachers using ICT, promoting entrepreneurship, networking and ‘connecting abilities’. It also aims to create learning environments that enable us to effectively influence student motivation and interest in their own learning. Fundación Itinerarium will create BOX21 with the aim of improving quality of life of people with disability. You can also help by disseminating Anna typography #annatype through your social networks and telling us what your initiatives and ideas are for ‘connecting abilities’ via info@annavives.net
Anna Vives and  our designer  Martín Geretto.

Pur designer, Martín Geretto went this week to give our catalog Ros Mini to Anna Vives.



Anna Vives typography. Image from www.annavives.com
Source: www.annavives.com

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